Course Details
Certificate Course in Digital & Social Media Marketing
About the Course
About the Course
The Certificate Course in Digital & Social Media Marketing offered by the Centre for Innovative Skill Based Courses under Open Learning Development Centre (OLDC), University of Delhi is designed to provide learners with comprehensive knowledge and practical skills required in the rapidly evolving digital marketing industry.
This course introduces students to the core concepts of digital marketing including Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Pay-Per-Click Advertising (PPC), Email Marketing, Web Analytics, and Online Business Strategies. The curriculum focuses on both theoretical understanding and hands-on practical training using modern digital marketing tools and platforms.
Participants will learn how to create and manage websites, develop effective digital campaigns, optimize content for search engines, run paid advertising campaigns, analyze user behavior using analytics tools, and build brand presence across multiple social media platforms.
The course also explores emerging trends such as AI-powered marketing tools, automation, and data-driven marketing strategies, enabling students to stay competitive in the modern digital economy.
Upon completion of the course, learners will be equipped with the skills required to pursue careers in digital marketing, work as freelance marketing professionals, manage online businesses, or support organizations in building effective digital marketing strategies.
Digital marketing encompasses a wide array of strategic initiatives that utilize internet-connected devices and platforms to engage, attract, and convert customers. As a multifaceted approach, digital marketing integrates various techniques and channels designed to promote brand visibility, increase engagement, and drive measurable business outcomes.
Key Disciplines of Digital Marketing
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Email Marketing
4. Pay-Per-Click Advertising (PPC)
5. Affiliate Marketing
6. Online Public Relations & Reputation Management
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Days of Week |
Class Timing |
Location |
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Class Days: Monday & Tuesday |
Time: 2:00 PM – 5:00 PM |
OLDC, Second Floor, ARC Building, University of Delhi, Opposite S.G.T.B. Khalsa College, Delhi-110007 |
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Commencement of Classes |
Admission Open for Next Batch. This batch will be held exclusively on weekdays Kindly be advised that the days and times for any batch will be decided only by the center.
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12th pass
| Marks Range | Grade |
|---|---|
| 36-45 | Satisfactory |
| 46-55 | Good |
| 56-65 | Very Good |
| 66-80 | Excellent |
| 81-100 | Outstanding |
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Open to all, including University of Delhi students, Minimum 12th Pass from any recognised Board.
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Admission is first-come, first-served, subject to seat availability.
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No refund once the fee is paid.
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The course schedule may vary based on enrolments.
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All course-related decisions are reserved by the Centre for Innovation and Skill-Based Courses (CISBC), OLDC.
• All rights related to skill courses structure and time-table are reserved by the Centre for Innovation and Skill Based Courses(CISBC), OLDC.
• Schedule of every skill based course being offered is subject to the number of enrollments per course.
Trainers
Dr. Anjali Mehta
Professor, Department of Computer
Dr. Mehta specializes in artificial intelligence and machine learning. Her current research focuses on natural language processing and its applications in education technology.
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