Certificate Course in Digital & Social Media Marketing
About the Course
This course introduces students to the core concepts of digital marketing including Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Pay-Per-Click Advertising (PPC), Email Marketing, Web Analytics, and Online Business Strategies. The curriculum focuses on both theoretical understanding and hands-on practical training using modern digital marketing tools and platforms.
Participants will learn how to create and manage websites, develop effective digital campaigns, optimize content for search engines, run paid advertising campaigns, analyze user behavior using analytics tools, and build brand presence across multiple social media platforms.
The course also explores emerging trends such as AI-powered marketing tools, automation, and data-driven marketing strategies, enabling students to stay competitive in the modern digital economy.
Upon completion of the course, learners will be equipped with the skills required to pursue careers in digital marketing, work as freelance marketing professionals, manage online businesses, or support organizations in building effective digital marketing strategies.
Digital marketing encompasses a wide array of strategic initiatives that utilize internet-connected devices and platforms to engage, attract, and convert customers. As a multifaceted approach, digital marketing integrates various techniques and channels designed to promote brand visibility, increase engagement, and drive measurable business outcomes.
Key Disciplines of Digital Marketing
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Email Marketing
4. Pay-Per-Click Advertising (PPC)
5. Affiliate Marketing
6. Online Public Relations & Reputation Management
Batch Schedules & Commencement Dates
2 Active BatchesOffline Fee: ₹30000
Fees Remark: (Fees once paid will not be refunded.)
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Days of Week |
Class Timing |
Location |
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Class Days: Tuesday & Thursday |
Time: 10:00 AM – 01:00 AM |
OLDC, Second Floor, ARC Building, University of Delhi, Opposite S.G.T.B. Khalsa College, Delhi-110007 |
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Commencement of Classes Batch-2 is Ongoing, Classes Started on 02 July 2026 |
Admissions Open for Batch-3, Classes Commencing from January 2027. This batch will be held exclusively on weekdays Kindly be advised that the days and times for any batch will be decided only by the center.
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This assessment aims to evaluate students proficiency in the core areas covered throughout the course and ensure that the learning objectives are effectively achieved.
Certification Criteria
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A) |
Attendance |
20
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B) |
Practical |
30 |
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C) |
Viva |
10 |
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D) |
MCQ based Written Test |
40 |
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Total |
100 |
The candidate will be eligible to receive the certificate if he/she will fulfill above given percentage criteria.
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Marks |
Abbreviation |
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35-45 |
Satisfactory |
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46- 55 |
Good |
|
56-65 |
Very Good |
|
66-90 |
Excellent |
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91-100 |
Outstanding |
12th pass
Remark: in any stream.
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Open to all, including University of Delhi students, Minimum 12th Pass from any recognised Board.
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Admission is first-come, first-served, subject to seat availability.
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No refund once the fee is paid.
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The course schedule may vary based on enrolments.
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All course-related decisions are reserved by the Centre for Innovation and Skill-Based Courses (CISBC), OLDC.
- All rights regarding course structure and schedule are reserved by the Centre for Innovation and Skill Based Courses (CISBC), OLDC.
- Course commencement is subject to minimum batch strength enrollment requirements.
Course Curriculum Brochure
Tap below to view or download the complete syllabus PDF on mobile.
Key Program Dates & Batch Schedules
| Batch Name | Date Of Commencement | Class Schedule | Status |
|---|---|---|---|
| B2 | 02-07-2026 | Two classes per week (Tuesday & Thursday) Time Schedule : 10:00 AM – 01:00 PM | Ongoing |
| B3 | 01-01-2027 (Tentative Schedule) | Two classes per week (Tuesday & Thursday) Time Schedule : 10:00 AM – 01:00 PM | Upcoming |